In September 2017, IdeasEurope organised the European Innovation Impact Summit on behalf of the European Parlement in Brussels. The event brought together innovative companies from across Europe and connected them with their peers from European Parlement. Sarah Kelly and I presented the story of Spark and submitted the previously ran "Energy2020" campaign for the award ceremony.
The award ceremony for the best ideas and innovations was the highlight of the first ideasEurope conference in Brussels at the end of September 2017. The main focus of the jury was on how the idea and innovation management in the company is structurally anchored and what social and entrepreneurial significance the submitted ideas and innovations have. ideasEurope CEO Roland Rausch: "With the awards, we have honoured people and companies who actively shape and drive forward positive and forward-looking change."
The Energy2020 campaign was organised in close cooperation with Liberty Global's Corporate Responsibility and Network departments and was aimed to find ideas on the question " How can we make our nodes less dependent on the energy grid and self sustaining during outages?" Following the Energy 2020 guidelines set by the Society of Cable Telecommunications Engineers, Liberty Global wanted to decrease the dependency of our nodes on the energy grid by 10% using alternate energy solutions. Liberty also wanted to make our nodes self sustaining in instances of unplanned power outages. Outages cause negative customer impact (loss of internet/television services) leading to customer calls and home technician visits. The campaign’s reach included 20,000 employees, customers and LinkedIn participants. The campaign collected about 100 ideas and more than 300 comments and eventually one ideas was selected for further development and implementation. Please see the attached PDF for further information about the campaign.
The jury presented us with the "Best Innovation Campaign" award because the campaign led to a far higher level of collaboration and co-creation in Europe and beyond. The jury found it an excellent example for many companies of how to use employee participation to improve and to contribute to the development of an innovative international and collaborative culture.
Further information about the event and award can be found at ideaseurope.eu.