Expert Interview with Liberty Global: How to build a sustainable innovation program

Establishing a sustainable program is a challenge all innovation managers have to face. Especially, if your company has a history of failed innovation programs. People might have lost their trust in these initiatives. 


How can you make sure that your program is still alive after a few years? How can you turn it into a long-term, respected institution for your company? 


Liberty Global is one of HYPE's longstanding clients and has a role model innovation program to learn from. The Spark program, initiated by Roel de Vries, has grown from local initiative to an enterprise-spanning collaboration platform, successfully combining online and offline ideation and delivering millions in cost savings and additional revenue. 


In this interview, HYPE's Colin Nelson will interview Roel de Vries and Sarah Kelly from the Spark innovation team and investigate the hurdles they had to take and look for pieces of advice they can give to fellow innovation managers.